DESIGN IS EVERYTHING

Balancing beauty, innovation, and usability is an essential part of my work.

My approach focuses on clean, modern, and professional design executions, taking projects from concept ideation to product rollout.

Skills and Strengths

  • Independent self-starter that also thrives in a collaborative, cross-functional environment.
  • Own the user experience, design, front-end implementation, and QA for simultaneous projects from ideation to execution and maintenance.
  • Obsessively detail-oriented.
  • Strong quality assurance, organizational, project- and time-management skills.
  • Creative and analytical.
  • Staying current on processes, trends, and best practices for both user experience design and front-end development.
  • Ability to rapidly absorb and apply emerging technologies, software, and processes.
  • Ability to initiate, and implement process change within team structures for better communication and efficiency.
  • Experience working in both Agile and Waterfall environments.
  • Easily transform complex ideas into clean, easy-to-understand interfaces and visuals.
  • Constant advocacy for the user.
  • Constant advocacy for UX within the slow-to-adopt enterprise environment.

Background

I started a business in the mid-90s working with natural and organic product manufacturers and retailers, providing clients with a full range of design services including website development, design and strategy, creative direction, marketing collateral (both digital and print), package design, identity development, quality-assurance and project management.

Prior to that, I worked for many years in sales, marketing and design for an international trade journal covering the natural and organic products industry.

The key to my success has been working with authenticity, integrity, and good communication—essential aspects to healthy and sustainable business relationships.

Although I’ve had a life-long love affair with the ocean, I’ve been courting the Rocky Mountains since 1991, and live just outside of Boulder, CO with my husband and son.

I consider myself a spatial orientation fanatic, always aligning invisible lines. I’m also a little on the obsessive side of whitespace. But my passion ultimately lies in creating things that work well, are fun to use, and (of course) look great.

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