My background is in design. For more than two decades, that work was executed in code. Over time, my focus expanded beyond product delivery to aligning design and engineering organizations by establishing shared systems, streamlining processes, and removing the gaps in mental models.
Most recently I served on the founding team of Boeing’s global enterprise design system and established UX Engineering as a formal discipline through research, executive alignment, and a structured pilot program.
How I work
My approach is to understand how decisions move through an organization: where intent is introduced, where it shifts, and where teams are forced to compensate for gaps in process, communication, tooling, or even thinking.
The solution is rarely a new tool, a new framework, or a new process in isolation. Sustainable improvement comes from aligning design intent, technical foundation, and the operating practices that support both.
Expertise
Design Engineering
- HTML & CSS, production quality
- Design tokens & token pipelines
- Component architecture
- Design-in-code as primary practice
- Feasibility collaboration & rework reduction
Design Systems
- Token infrastructure & governance
- Component standards & documentation
- Cross-team adoption strategy
- Design-to-dev contracts
- Enterprise-scale governance
UX & Product Design
- End-to-end product flows
- Mobile & responsive web
- Interaction design
- User research & synthesis
- Journey mapping
Brand & Craft
- Identity & visual systems
- Print design & production
- Packaging design & art direction
- Information design
- Photography direction
- 160+ website launches
Org Building
- Cross-functional facilitation
- Designer & engineer mentorship
- Executive communication & business cases
- Design culture building
- Discipline founding & org change