The platform
Collective Goods runs pop-up retail events in organizations nationwide. Workplaces, schools, and community groups host on-site shopping events where employees and members can browse and buy products, with a portion of proceeds benefiting their organization. The model is part retail, part fundraising, and the product experience has to serve both purposes without muddying either.
I joined as a contract UX/UI Designer in 2015 and was promoted to Senior Digital Experience Designer in 2016. Over three years I designed and built the front end across all three surfaces: the marketing website, the consumer mobile app, and the admin portal used by sales reps to manage inventory and sales at each location.
The website
The marketing website served two audiences: buyers learning about Collective Goods and finding events near them, and organizations considering hosting a pop-up. I designed and built the responsive front end, covering event discovery, how it works, and partner information.
The admin portal
The admin portal gave Collective Goods sales reps the tools to manage each pop-up location: inventory levels, order status, and sales tracking across active events. I designed and built the front end to work in tandem with the mobile app, so reps and consumers were operating from the same underlying data with surfaces built for their respective contexts.
Utility-first, where clarity and speed mattered more than brand expression. A different design problem than the consumer app, even when the underlying information was shared.
The mobile app
The app served two modes of use: pre-ordering products ahead of a pop-up event at a nearby location, and standard e-commerce for buyers not attending an event in person. Both paths ran through the same product catalog and checkout flow.
The pop-up context added layers to a shared flow: location awareness, event timing, and a pricing model that varied by buyer type.
I designed and built the full iOS front end at @2x retina resolution. The work required holding the complete flow in mind while designing each screen, making sure choices made in catalog browsing didn't create problems at checkout, that pricing complexity was surfaced clearly without overwhelming first-time buyers, and that the confirmation state felt like a completion, not just a receipt.
Customer experience research
The design work was informed by a customer experience journey map that modeled the full buyer experience: not just the in-app flow, but the context before and after the transaction. That research shaped decisions about tone, confirmation states, and how to handle the moments of potential confusion that occur when buyers encounter the pop-up model for the first time.