Adoption infrastructure, implementation standards, and the organizational conditions that determine whether a design system actually gets used.
Two years of research into design-engineering friction, a C-suite pitch, and a one-year pilot that formally established the discipline.
Full product UX redesign for Jeppesen's aviation content distribution platform, serving 400+ organizations and 400,000 devices worldwide.
Marketing website, admin portal, and consumer mobile app for a nationwide pop-up retail platform. Designed and built the front end across all three surfaces.
Leave-behind collateral for one of the greenest federal buildings ever constructed.
Twenty years of independent design practice. 160+ launches across nonprofits, healthcare, education, retail, and Fortune 500 — and what that volume of work revealed.
Product design, visual systems, print, packaging, and front-end implementation. Where decisions about typography, motion, and hierarchy get made, and coded.
Design systems, token architecture, component standards, and the adoption practices that keep a system consistent as it spreads across teams and products.
Researching design-engineering friction, building the case for a new discipline, securing executive alignment, and running a pilot. The work that makes systemic change possible.