The project
DrinkUP is a line of good-for-you powdered drink mixes, sold both as canister tubs and single-serve sachet packets, spanning nine flavor combinations. The work covered:
- brand identity
- naming of flavor combinations
- packaging design for canisters and single-serve sachets
- art direction for product photography
- web design, implementation, launch
- print collateral
- marketing materials for nationwide grocery chains
Product photography direction
The splash photography used across packaging and marketing was directed and composited in stages: a direct photo shoot for each of the nine product flavors, enhancement elements (fruit, ice) added for color and freshness, then assembled with branding into the final shot.
Brand across touchpoints
The brand identity was applied across packaging, web, and print touchpoints.
